Rosser Reeves of the Ted Bates Agency claims credit for this series,
which increased sales from $18 million to $54 million in just 18 weeks, so he bragged to The New Yorker that just the spot with the skull bangers "made more money for the producers of Anacin in seven years than Gone with the Wind did for David O. Selznick and MGM in a quarter of a century." Twenty Ads That Shook the World, James B. Twitchell
Maybe I should just take a Bufferin and go to Starbucks.
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